On October 19, 2014 Spot On Media finished production on “Artificial Sweetener”, a short film exploring the complicated aspects of human relationships in the digital age. Taking place in a coffee shop, the film follows a young woman, Mikayla, whose own insecurities create the backdrop for her discomfort and paranoia about the people around her, specifically one individual, who might be a danger to everyone in the coffee shop.
In today’s world of mass digitized content and fast information, it’s becoming more and more difficult to slow down. Studies and experts continue to question the impact the vast and accelerated digital sphere has on our ability to pay attention and nurture human relationships in real time.
“Artificial Sweetener” explores the many aspects of digital culture and its implications on our perception of the presence of others around us. Italian theorist Franco Berardi whose work explores the effects of digital world on the human psyche, argues the presence of something he calls ‘cybertime’ which, unlike cyberspace, is not infinite and fast because it’s connected to the human body and therefore has limits. Cybertime is the time it takes for us to elaborate the infinite acceleration of information in cyberspace. The gap between the two creates anxious need, on the part of the individual, to keep up with the digital world and the rift it creates on our perceptions of ‘the other’.
“Artificial Sweetener”, it can be argued, deals with this disconnect, it deals with the modern human, individuals whose life is now intertwined with a realm of endless and fast information. The film aims at examining the state of human contact in 2015 and explores the disconnect between cybertime and cyberspace, it attempts to uncover what exists in the space between our social media page and our physical existence.
Keep an eye out for “Artificial Sweetener” and don’t forget to visit spotonmediatv.com for updates on the film and various other projects we are working on.
Written by Ani Tatintsyan and Danny Simonzad
Directed by Danny Simonzad
Produced by: Danny Simonzad & Shervin Youssefian
Starring; Kara Schaaf, Christian Vincent, Kassie Thornton, Holgie Dome, and John Fowler.
Production Company: Spot On Media
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