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On October 19, 2014 Spot On Media finished production on “Artificial Sweetener”, a short film exploring the complicated aspects of human relationships in the digital age. Taking place in a coffee shop, the film follows a young woman, Mikayla, whose own insecurities create the backdrop for her discomfort and paranoia about the people around her, specifically one individual, who might be a danger to everyone in the coffee shop.

On October 19, 2014 Spot On Media finished production on “Artificial Sweetener”, a short film exploring the complicated aspects of human relationships in the digital age. Taking place in a coffee shop, the film follows a young woman, Mikayla, whose own insecurities create the backdrop for her discomfort and paranoia about the people around her, specifically one individual, who might be a danger to everyone in the coffee shop.

On October 19, 2014 Spot On Media finished production on “Artificial Sweetener”, a short film exploring the complicated aspects of human relationships in the digital age. Taking place in a coffee shop, the film follows a young woman, Mikayla, whose own insecurities create the backdrop for her discomfort and paranoia about the people around her, specifically one individual, who might be a danger to everyone in the coffee shop.

Artificial Sweetener: A Look Inside

On October 19, 2014  Spot On Media finished production on “Artificial Sweetener”, a short film exploring the complicated aspects of human relationships in the digital age. Taking place in a coffee shop, the film follows a young woman, Mikayla, whose own insecurities create the backdrop for her discomfort and paranoia about the people around her, specifically one individual, who might be a danger to everyone in the coffee shop.

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On the set of ‘Artificial Sweetener’ with Kara Schaaf

 

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Our DP, Graham Robbins, doing his thing.

In today’s world of mass digitized content and fast information, it’s becoming more and more difficult to slow down. Studies and experts continue to question the impact the vast and accelerated digital sphere has on our ability to pay attention and nurture human relationships in real time.

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Kassie Thornton, one of the actresses on ‘Artificial Sweetener’

“Artificial Sweetener” explores the many aspects of digital culture and its implications on our perception of the presence of others around us.  Italian theorist Franco Berardi whose work explores the effects of digital world on the human psyche, argues the presence of something he calls ‘cybertime’ which, unlike cyberspace, is not infinite and fast because it’s connected to the human body and therefore has limits. Cybertime is the time it takes for us to elaborate the infinite acceleration of information in cyberspace. The gap between the two creates anxious need, on the part of the individual, to keep up with the digital world and the rift it creates on our perceptions of ‘the other’.

“Artificial Sweetener”, it can be argued, deals with this disconnect, it deals with the modern human, individuals whose life is now intertwined with a realm of endless and fast information. The film aims at examining the state of human contact in 2015 and explores the disconnect between cybertime and cyberspace, it attempts to uncover what exists in the space between our social media page and our physical existence.

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Keep an eye out for “Artificial Sweetener” and don’t forget to visit spotonmediatv.com for updates on the film and various other projects we are working on.

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Written by Ani Tatintsyan and Danny Simonzad
Directed by Danny Simonzad
Produced by: Danny Simonzad & Shervin Youssefian
Starring; Kara Schaaf, Christian Vincent, Kassie Thornton, Holgie Dome, and John Fowler.
Production Company: Spot On Media

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Creating a promo for Mockingjay

Spot On Media had the privilege to be a part of the action film saga that has taken Hollywood by storm. Mocking Jay: Part 1 is the third film in the Hunger Games trilogy and it is bigger and better and more epic than its predecessors.

Lionsgate came to Spot On Media to do the post-production
on a few hard-hitting promotional videos for Mockingjay.
“This film was filled to the rim with action,  dazzling
special effects and a star-studded cast. Generally,
our challenge is not having enough material, but with
Mockingjay, there was so much good stuff , we had to rack our brains to keep it all contained within 3 minutes,” says
Shervin Youssefian, creative director at Spot On Media.

After surviving the Quarter Quell, Katniss Everdeen (Jennifer Lawrence) finds herself in the bunkers beneath District 13 where
a rebellion against President Snow is brewing. Soon Katniss will
find herself at the center of this epic revolution to overthrow Snow’s government.

Mockingjay: Part 1

 

Commercial Shoot at Fire Station 27!

Last week, Spot On Media shot a commercial for Life Alert at a Los Angeles fire station. The cast and crew had a blast. Not only were some of us lucky enough to ride in one of their trucks, but we also got to slide down the fire station pole.

Spot On Media LA
A view from the back of one of the very impressive fire trucks at the Fire Station in Hollywood.
Spot On Media | Commercial Production for Life Alert
Hanging up your coat after a day’s work
Spot On Media | Commercial Production for Life Alert
Our actors taking a snack break from saving lives.

The scenes we shot portrayed the everyday heroism of firefighters who are always available and ready to keep us safe.

Spot On Media | Commercial Production for Life Alert
Shooting a scene in which firemen respond to a Life Alert pendant alarm to help a woman that has fallen.

It’s always fun to film a commercial in new and exciting locations, and our cast and crew had a wonderful time working in a new environment and learning from real life firemen about what it takes to save lives.

Our beautiful cast and crew at Fire Station 27 in Hollywood!

And if any of us “fell and couldn’t get up,” at least we were at the best place for that.

A very special THANK YOU to the Los Angeles Fire Department for their help!

Make sure to keep an eye out for our Life Alert commercial, coming soon!

Spot On Media’s Latest Adventure

This week, Spot On Media shot a commercial for Bible Journey, an illustrated book for kids about the Bible. The shoot included lots of talented actors and actresses and was extra special also because we had so many little ones on set. The environment the commercial was shot played a key role in the coziness of the shoot. The intention was for the environment to be cozy and inviting for the audience because of the content of the product.

Infomercial production, Commercial Production and more.
Filming on set with the incredible Margo Dane.

The location is only one of the many aspects that go into achieving the perfect ambience for a shoot. Other aspects include; lighting, props, direction, acting, and more!

Infomercial Production, Commercial Production, Corporate Video and more.
On set with Jay Jay Warren

We can’t wait until all of you see the finished product!

Spot On Media’s TitleMax Commercial

Ever wonder what it’s like to be on the set of a commercial shoot? Yesterday, Spot On Media shot a commercial for TitleMax. Starring Miss Mississippi 2012, Myverick Garcia, the shoot brought together myriad talents in production.

Commercial Production, Infomercial Production, Corporate Videos
Filming with the incomparable model/actress Myverick Garcia

 

 

 

 

 

Infomercial Production, Commercial Production and more
Myverick Garcia having fun on the green screen set of Title Max

 

As you can see, the commercial was shot in front of a green screen, and when shooting with a green screen all the individuals involved in creating the project need to be using their imaginations because of all the aspects of the commercial that will be added after.

The commercial was shot with a Red Epic camera by the talented Graham Robbins.

Infomercial Production, Commercial Production and more
Myverick Garcia filming a national commercial

 

Infomercial Production, Commercial Production and more

The commercial was produced by Shervin Youssefian and Danny Simonzad. The Spot On team had a blast on set and we can’t wait for everyone to see the finished product, so stay tuned!

Spot on Media’s New Life Alert Commercial

Hello readers,

Spot on Media has recently finished making a national commercial for Life Alert. You can watch the video below.

As the audience starts to watch the video, they are presented with a unique introduction- a “Hitchcokian” flair if you will. By adding a distinctive style to the video, not only does the video become an interesting commercial, but it moves past that, into an art piece, that just happens to inform people about a product that can save one’s life.

It’s always important to have a unique idea or style to contribute to any piece of work one does. To shy away from generic style, it’s vital to always have a vision and idea that sets you apart from others. In the fast and digitialized world we live in today, it’s easy to feel that most things have been done and archived in the corners of the Internet. Thinking about ways you can individualize yourself, your company, and/or your work should be a goal to achieve when creating anything. Never be afraid to try something new even, and especially, if it hasn’t been done before.

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Spot On Media and the Host Commercial

Over the years, we have found a production formula that works very well for our clients who want an effective Direct Response commercial without spending too much on their first outing into TV advertising: The Host Package.

We started making Host Package Commercials in 2009 when a previously unkown company called Beezid approached us to make their first commercial. Back then, the concept of Penny Auction websites was still very new and hard to explain through conventional means, which is why we opted for an ad that would be graphic heavy. But there was still something missing. How could we build a sense of trust for an online company that claimed to give away HDTVs for $5 or a brand new car for $2000? While the system works,
the company would be a hard-sell. This is why we realized we needed a human presence – a charismatic and trust-worthy hostess who would present the concept of penny auctions as an opportunity that actually works!

Take a look at the original Beezid commercial produced by Spot On Media:

Beezid.com (60) from Commercial Production on Vimeo.

Creating a strong Host Commercial starts with a strong script which will act as a blueprint for the entire production. Then comes one of if not the most important phase which is casting. During this process, we interview and audition a slew of actors and choose the one who would be the best representative for the brand. You can see by watching our work that one of our best qualities is a keen eye for hiring the best talent for your ad.

Once we have our host, we film in our state of the art Green Screen studio in Burbank, CA. This process generally takes only one day, even when the client wants to shoot two different versions of the commercial. For instance, some companies will require a Spanish version of the same commercial. To avoid costs for an additional shoot day, we schedule both actors on the same day.

Here, you can watch two versions of a Host TV Ad we created for 1800-Car Title.

1-800-Car-Title Commercial from Commercial Production on Vimeo.

Dinero Pronto from Commercial Production on Vimeo.

Once we have the footage, we then move to editing and graphics. This is a really fun part of the process because we can get really creative with the titles and graphics – use stock videos and stills. As long as we have our footage of the actor, we can get as creative as we want without having to reshoot anything. That’s the beauty of Green Screen.

For more samples of Host Commercials, click WORK > INFOMERCIALS.

PERKS: Free cut-downs to :30 and :15, Free Web and Online versions
TURNAROUND: 2-4 Weeks *Contingent on Client approvals

5 ways to make an Effective TV Commercial

TV Advertising is still king, regardless of what some people say. If they had a disappointing experience with Television, the reason may have been a faulty product or service or  simply a weak commercial! A strong TV Ad has to entice, excite and compel a viewer to take action. All the pieces of the puzzle need to fit perfectly for this to happen.

If the copy is strong, but the quality of the video is poor, the video will not perform. If the picture quality is top notch, but the copy is weak – The campaign won’t have a leg to stand on. This is why we’ve prepared a list of ways to ensure you put your best foot forward with your TV Production. Before you pull the trigger on any Media Buys, be prepared to make your best first impression.

#1 – COPY
The script is the blue print of your TV Commercial. Everyone in the cast and crew will refer back to this “working map” to guide their efforts. Commercial copywriting is a specialty that comes through years of experience in the Ad world. I cannot stress enough the importance of hiring an expert for this task. Your copy is developed through market research, analysis and discovery of your brand. Once all this data is gathered, strong copy
full of compelling imagery and slogans to tell the entire story of your brand in 30 seconds.


Dennis Haysbert (All-State Insurance)

#2 – TALENT
These will be the actors in your TV ad and the faces branding your company. To the audience, you, your employees and your services will all take on the face of the actor you choose. The power of a strong celebrity or talent is an undeniable contributor to an effective commercial. Dennis Haysbert, the face of all-state, has become such an integral part of the company’s brand that we can’t help but think of him when we call to speak to customer service.
Pick the right talent. Not only do your actors have to have charisma, but they have to be
comfortable in front of the camera. An actor who is nervous during the audition, will appear nervous on camera. This will give the viewer an uncomfortable feeling that they will automatically associate with your brand.
BOTTOMLINE: Pick actors who are interesting to look at and are comfortable in front of the camera. Make sure you get performance releases from everyone!

#3 – LOCATION
The expression “Location! Location! Location!” may be as old as Motion Pictures, and that’s because it’s true! hire an art director to enrich the environment and that will increase your production value tenfold. Your location may not require a ton of fluff, but it’s important to take your time and pick a spot that is clean, colorful and can be manipulated to get a lot of footage. On one commercial shoot, we filmed at one house and managed to make it look like 5 entirely different locations!

#4 – VIDEO/AUDIO QUALITY
With the advent of the latest HD cameras, there is no excuse not to deliver the highest quality for your Ad. Your spot echoes your company’s attention to detail and overal quality of service. If your picture quality is grainy, camera movements shaky and editing choppy, this may be an indication that your company is sloppy. You will treat their project as you treat your own commercial. Some examples: Use dolly movements, special lighting, high-end music, Voice-Over and Sound effects.

#5 – STRONG CALL TO ACTION
By the end of your Ad, make sure that your viewer has a clear idea of what you are asking them to feel or do. Ambiguous endings may work for Martin Scorsese, but not for National TV Commercials. If you want your audience to feel sympathy, everything you do from start to finish has to revolve around that axis. If you want your viewer to go to a website, don’t be shy to make it clear and give compelling reasons to do so!

Commercial Production
Infomerial Production 
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