Spot on Media has recently finished making a national commercial for Life Alert. You can watch the video below.
As the audience starts to watch the video, they are presented with a unique introduction- a “Hitchcokian” flair if you will. By adding a distinctive style to the video, not only does the video become an interesting commercial, but it moves past that, into an art piece, that just happens to inform people about a product that can save one’s life.
It’s always important to have a unique idea or style to contribute to any piece of work one does. To shy away from generic style, it’s vital to always have a vision and idea that sets you apart from others. In the fast and digitialized world we live in today, it’s easy to feel that most things have been done and archived in the corners of the Internet. Thinking about ways you can individualize yourself, your company, and/or your work should be a goal to achieve when creating anything. Never be afraid to try something new even, and especially, if it hasn’t been done before.
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